Draws online in Modacalzado 2011

Due TIC are increasing and the speed of its implementation in the shoe sector, FICE (Federation of Industries of Spanish Footwear) continued improving Modacalzado with IDEASLAB Nethinking.
Space totally connected by Internet and the social network, with these physical borders of fair are bigger because is more open and encourages the thinking in network of the main agents of retail.
On it treads the last news in fashion, innovation and technologies of the information.
It supports for the interactivity that will have its best allied in the new media online by facebook and twitter it can be follow almost in real time everything that happens in these space.
Featured bloggers of this sector give to the public his own vision of the fair proposals with thematic videos of tendencies that will be broadcasted in the Stand and by Internet.

Net-thinking
How improve the fair? Visitors can give their replace in the space that Ideas Lab has of the draw “Net-thinking”. Old the people interested in participate can offer their vision by message of 125 characters at most that can be seen in the Stand.
All ideas will be got in real time by Twitter and the tribunal composed for FICE and IFEMA personal will choose the most original and innovative, regarding with an IPAD the winner.

#Ilovemyshoes
Basis of these draw is very easing. Each participant should upload at least one picture by the cellular application instagram or network Flickr-of his shoes or others that like her and published link of this image in her twitter profile, with hastag or label #ilovemyshoes
¿Award? The winner will be awarded with a pair of “Spanish Shoes”. A tribunal composed for FICE members and experts in fashion photography In Internet will give the final decision following the quality of the pictures presented and the originality of the design shown it.

Final Scores will be published by the web page of FICE www.Fice.es and by Social Network.

You can visit our gallery of images of Rebeca Sanver or To Be Flickr.

http:www.flickr.com/photos/RebecaSanver
http:www.flickr.com/photos/ToBeShoes
@RebecaSanver
@ToBeShoes