We all know that the shoe is no longer an accessory, a mere complement to go to become a player in fashion. But often we are not aware that the shoe is a sophisticated product that requires for its development, a very complex process. It takes a lot of resources to 'create' a pair of shoes, participating in this process, human factors, technical, technological, productive, economic, creative and organizational.
The audiovisual shoes made by Spain, a communications and outreach campaign, sponsored by the Federation of Spanish Footwear Industries (FICE) highlights the ingredients that make authentic Spanish shoes are now 'objects of desire' in the windows of around the world: a passion for quality, craftsmanship coupled with innovation, fashion, design, and personality of our brands.